Is your PR firm lazy?

31 10 2007

PR is not the biggest part of my business but I certainly have had occasion to pitch for my clients. I believe in PR and developing contacts with media and getting the message out there. It’s actually fun to make a connection with someone who is honestly interested in a product or service that you’re pitching. I’ve enjoyed some inspiring conversations. Yesterday, in a post on his blog, Chris Anderson – Wired Editor-in-chief and author of The Long Tail – published a list of emails collected from his INBOX from people he says were basically spaming him with lazy PR work.

“Lazy flacks send press releases to the Editor in Chief of Wired because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.”

I see a couple of names in there that will not be very happy to find they’ve been bumped out as spam. But really, if the PR firm doesn’t have enough fire to get the message out to the right journalists… via a creative and well-designed presentation, is there any real hope of the message getting to the end-user in a manner to inspire them?

A good PR firm or communications department should know who is following a given sector and have a list of journalists and trend-setters to contact. If this sort of list doesn’t exist, it really isn’t that difficult to build one. This shows how lazy automated systems make us and how doing the same thing day-in-day-out can breed contempt for our work.

Part of my professional background being in journalism, I have a healthy respect for the work journalists do but I also know that the more of their work that I do for them, the more likely they are to run with my story. I’m just about to start on a project – a CD-ROM for journalists covering the jewelery fashion industry. Each year our focus is on providing a tool that makes the journalist’s job easier. I guess it’s working. It’s the fifth year for this project.

“I am where I am because I believe in all possibilities.”Whoopi Goldberg

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Stream of consciousness

15 10 2007

While I have a real life, I spend a lot of my time on the Internet. It’s where I work and the tools of my trade. I’m an Internet Branding professional. I spend my work hours offering solutions and opinions to companies – small and large – on how to best leverage and present their brand via the plethora of interactive technologies. I love my work.

That said, it only seems fair that I should test out my experiences and show folks the path that I take each day… or almost everyday. If I had a straight path through everything, if everything was easy I don’t think I’d offer services as solid as I believe I do. Experience in building and utilizing platforms for others is one thing, being able to do it for yourself… well, that’s a whole other ball game.

I love the Internet, examining how it impacts our personal, professional and collective lives.

I hope you’ll get some useful hints & tips from me as I pass through this exercise. Sure, you’ll have to endure some of my real personality. Yes, I have other sites and blogs. They are all aimed at garnering the widest spectrum of information for myself, as well as my clients.

“…Life is good but never fair…” – lou reed