Latest Trend in Social Networking … ads!

13 10 2008

So this is good news for me I suppose. My clients have forever been asking how to leverage social media for business purposes. Now the answer just got a little easier, or at least we’ve gotten to something they can understand – ads.

It’s far more difficult to convince companies that just having a conversation or engaging interaction with their customers is a good thing. They want to see the money not the feel good intangible. Well, not all agree on this point, there are many companies who understand that good communication with their customers builds strong relationships. But the thing is in economically strained times, the number crunchers tend to opt for the measurable.

The business world has been asking how these sites could sustain themselves and of course it was only a matter of time before the obvious came true. MySpaceAds announced October 12, Twittads still new, Facebook ads gaining ground, YouTube sponsored videos… the list grows daily.

This reminds me of my days at Concordia University, debating the evils of advertising as a means of sustaining news papers. The good, the bad and the evil but at the end of the day we all pay for the services we like to use.

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