Killing Sound Bite Reporting

12 10 2008

Oh to be released from sound bite reporting and have the opportunity to have communicaiton that actually means something. Imagine all the wonderful ideas that don’t ever see the light of day because they take more than 30 seconds to explain.

With elections happening in both Canada and the US this fall, my evening news has turned into nothing more than 3 to 10 second clips of the people who are vying to lead one of these countries. If it can’t be said in such a short lapse, we don’t get to hear it. This just frustrated me. Is this why I’ve lost interest? I know that I can’t listen to everything that each has to say on the hot topics. It would be a lot easier if they just left all the negative stuff to the side, maybe we’d have time for a real conversation.

And it’s not just the PR handlers who are responsbile for the repetitive nonsense that’s spewed. The national news casts are competing in a media saturated world. They have to try to catch our attention in the midst of all the other things we’ve got going on in our lives. So they go for the hit that can be played over and over … even by the other networks. Ugh.

It seems like we should be getting better value on the web, on sites where the candidates have the opportunity to offer us something more substantial. But no, the various Facebook et. al pages don’t really want us to learn or communicate on much other than those 20 second clips.

Well for contests that are all about numbers, the news networks and candidates seem to want us to pay attention and for US to give THEM the numbers – but they can hardly give us the time of day… okay, that they can do, it only takes a few seconds.

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